Tesco Cars Media Coverage
Online Press Coverage (just a small selection)
- BBC News
- “Tesco starts selling used cars online”
- Guardian
- “Tesco starts secondhand car business”
- The Independent
- “Do you want Clubcard points with...”
- The Telegraph
- “Tesco launches website selling...”
- Mail Online
- “Tesco enters the used-car market”
- Auto Express
- “Tesco begins selling used cars”
- Marketing Magazine
- “Tesco extends brand into used car...”
- Marketing Week
- “Tesco drives into the car sales market”
- MSN UK.Cars
- “Tesco enters used car market”
New Media Age “Site of the Week”
5 May 2011
“User experience is seamless and the site has an air of helpfulness and reassurance.”
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Tesco Cars
5 May 2011 | By Anna Richardson
- Owner:
- Carsite, trading as Tesco Cars
- Agency:
- in-house
Site of the Week
- Content
- 20/25
- Usability
- 22/25
- Branding
- 23/25
- Monetisation
- 22/25
- Total
- 87/100
This website selling second-hand cars ties in nicely with Tesco's car insurance, breakdown cover and banking services. The brand message of trust permeates the site, with a Tesco Cars Standard promising consistency. The site offers cars directly from bank, lease and fleet companies, reducing costs to these sellers that allows savings for buyers. It purports to advertise up to 5,000 cars every week.
The search app throws up results filtered by model, manufacturer and price, which can be refined by colour, number of seats and so on. For customers without a clear preference, the home and 'find a car' pages offer a variety of top picks and other browsing options. A personal shopper search app also allows you to filter by lifestyle choices.
Once a selection is made and a holding fee paid, you create an account and can delve more into the car's history, including video test drives. User experience is seamless and the site has an air of healpfulness and reassurance.
